When the storm hits, you will have to improvise. Your leadership will be tested. That doesn’t mean you shouldn’t prepare.
Every manager knows that no plan survives an actual crisis intact. But having a plan in place for your messaging during potential crises is a great way to arrange a softer entry into the news cycle. At Excelsior Strategies, we can help you build a plan that is impactful and anticipates the types of crises you might expect—and ensures you have a strategy ready to go for getting your side of the story out when that day comes.
We can’t make your storm go away, but we can help you navigate the rough seas ahead.
Our founder and principal consultant, Christian W. Peck, got his start in newspapers, working as a beat reporter and an op-ed writer, long before the first tweet was ever sent. The lessons he learned in newsrooms still apply today, and can help your organization build the right message for the medium.
Contact Excelsior Strategies and impact tomorrow’s news today.