“The problem is the verbiage, this notion that the base has let them down,” Peck said. “That is really a bad message for the GOP base, which probably since the time of the Obamacare repeal efforts has felt that they did their part and the leadership of the party let them down.”read more
“CNN’s on the line, and they’re asking about the stolen brains.”
That’s not exactly what you want to hear when you’re the spokesperson for a county government. However, it’s exactly what I heard eight years ago.
Government communications—whether you call it “public information” or “public affairs” has the virtue of being routine and predictable, until a crisis strikes. That crisis, when it comes, has the potential to disrupt government’s operations, engender lawsuits, or even cause an elected government to be swept to sea in the next election.read more
With much of the world still shut down, and only some businesses resuming operations, now more than ever it’s important to take stock of our industry and what it can mean to your organization. The decision to reopen the economy will not be without controversy. Nor...read more
Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.read more
Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers. Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public.read more
Our new ad challenges the lockdown and stands behind the risk takers who are fighting for their businesses and...read more
EXCELSIOR STRATEGIES TO 'HELP THE HELPERS' AS WNY COMES TOGETHER TO RESPOND TO CRISIS BUFFALO—One Western New York public relations firm is pitching in and joining community efforts centered on battling the impact of the Wuhan Coronavirus, offering free PR...read more
Excelsior Strategies Founder and Principal Consultant Christian W. Peck is a veteran public relations professional with more than a decade as the spokesman for a county government serving nearly a quarter-million people. He is Public Relations Society of America-certified in Crisis Communications.
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