Excelsior Strategies Founder and Principal Consultant Christian W. Peck provided extensive commentary in a recent Daily Caller news article about problems with national Republicans’ text-based fundraising strategy. Read more at the Daily Caller: “The problem is the verbiage, this notion that the base has let them down,” Peck said. “That is really a bad message for the GOP
“CNN’s on the line, and they’re asking about the stolen brains.” That’s not exactly what you want to hear when you’re the spokesperson for a county government. However, it’s exactly what I heard eight years ago. Government communications—whether you call it “public information” or “public affairs” has the virtue of being routine and predictable, until
With much of the world still shut down, and only some businesses resuming operations, now more than ever it’s important to take stock of our industry and what it can mean to your organization. The decision to reopen the economy will not be without controversy. Nor will the decision to bring workers back to their
In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam. What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders. It’s a shame
Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers. Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function
Our new ad challenges the lockdown and stands behind the risk takers who are fighting for their businesses and organizations.
EXCELSIOR STRATEGIES TO ‘HELP THE HELPERS’ AS WNY COMES TOGETHER TO RESPOND TO CRISIS BUFFALO—One Western New York public relations firm is pitching in and joining community efforts centered on battling the impact of the Wuhan Coronavirus, offering free PR services to volunteer organizations until the economy reopens.Excelsior Strategies, a public relations and campaign strategy