“CNN’s on the line, and they’re asking about the stolen brains.”

That’s not exactly what you want to hear when you’re the spokesperson for a county government. However, it’s exactly what I heard eight years ago.

Government communications—whether you call it “public information” or “public affairs” has the virtue of being routine and predictable, until a crisis strikes. That crisis, when it comes, has the potential to disrupt government’s operations, engender lawsuits, or even cause an elected government to be swept to sea in the next election.

Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers. Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public.

Our new ad challenges the lockdown and stands behind the risk takers who are fighting for their businesses and...

  EXCELSIOR STRATEGIES TO 'HELP THE HELPERS' AS WNY COMES TOGETHER TO RESPOND TO CRISIS   BUFFALO—One Western New York public relations firm is pitching in and joining community efforts centered on battling the impact of the Wuhan Coronavirus, offering free PR...