Media Relations
Media Relations
The communications theorist Marshall McLuhan famously said, “The medium is the message.” At Excelsior Strategies, we know this to still be quite true—in fact, we build our communications strategies around it.
In the age of tweets and hashtags, it’s easy to forget how enormously powerful traditional media is at shaping public perception of your brand. However, a 2018 study of more than 34,000 American adults by Pew Research found that in the vast majority of U.S. markets, local television was still the dominant source of news and information across a wide range of demographics.
Strong Relationships
At Excelsior Strategies, we have strong relationships with local media, and know how to get your message in front of reporters and producers by building content for their particular medium. That’s because we understand that news is a commodity that needs to be marketed like any other.
Targeted Messaging
Excelsior Strategies can help you reach your target audience better than the competition. With a segmented media list containing hundreds of unique contacts, we can get your words, your message—really, your vision—in front of the right target audiences, whether you need us to write and distribute a press release, make a story pitch, or help you with a press conference or event planning.
Real Experience
We Got Our Start Chasing Deadlines in the News Business.
Our founder and principal consultant, Christian W. Peck, got his start in newspapers, working as a beat reporter and an op-ed writer, long before the first tweet was ever sent. The lessons he learned in newsrooms still apply today, and can help your organization build the right message for the medium.
Contact Excelsior Strategies and impact tomorrow’s news today.
Read All the Stories
from Our Journal
Excelsior Founder Peck Quoted in National Article on Trump-Biden race
“The problem is the verbiage, this notion that the base has let them down,” Peck said. “That is really a bad message for the GOP base, which probably since the time of the Obamacare repeal efforts has felt that they did their part and the leadership of the party let them down.”
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Public Relations in the Time of COVID
With much of the world still shut down, and only some businesses resuming operations, now more than ever it’s important to take stock of our industry and what it can mean to your organization. The decision to reopen the economy will not be without controversy. Nor...
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Communication & Corporate Social Responsibility
Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.
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Excelsior Strategies Founder and Principal Consultant Christian W. Peck is a veteran public relations professional with more than a decade as the spokesman for a county government serving nearly a quarter-million people. He is Public Relations Society of America-certified in Crisis Communications.
Address:
1207 Delaware Ave. | Suite 216 | Buffalo, New York 14209
Phone:
716.466.6466
Hours of Operation
Mon-Fri: 09:00 am – 06:00 pm
Sat-Sun: By Appointment