Excelsior Strategies Founder and Principal Consultant Christian W. Peck provided extensive commentary in a recent Daily Caller news article about problems with national Republicans’ text-based fundraising strategy.

Read more at the Daily Caller:

“The problem is the verbiage, this notion that the base has let them down,” Peck said. “That is really a bad message for the GOP base, which probably since the time of the Obamacare repeal efforts has felt that they did their part and the leadership of the party let them down.”