When you want to be in the news, it helps if you can tell your story to the gatekeepers, the reporters and editors and producers that decide what is newsworthy. With a background in print media, and a decade and a half in media relations, we understand how the modern newsroom works. And we know what it takes to get your news items into the press: how to tell a better story, how to write for media professionals, and how to help the media do their jobs better.
With a media contact list that includes hundreds of Upstate New York reporters, including more than 100 in the Buffalo-Niagara market alone, Excelsior Strategies can help you massively expand your message’s reach.
Let us help you define your target audience and make sure your message catches their eyes.
Our founder and principal consultant, Christian W. Peck, got his start in newspapers, working as a beat reporter and an op-ed writer, long before the first tweet was ever sent. The lessons he learned in newsrooms still apply today, and can help your organization build the right message for the medium.
Contact Excelsior Strategies and impact tomorrow’s news today.