EXCELSIOR STRATEGIES TO ‘HELP THE HELPERS’ AS WNY COMES TOGETHER TO RESPOND TO CRISIS  
BUFFALO—One Western New York public relations firm is pitching in and joining community efforts centered on battling the impact of the Wuhan Coronavirus, offering free PR services to volunteer organizations until the economy reopens.

Excelsior Strategies, a public relations and campaign strategy firm helmed by former longtime Niagara County spokesman Christian W. Peck, is launching an initiative called “Upward Together” that will help community-based efforts disseminate information to target audiences for free.

“America is at war with a disease and its economic effects, and everyone who can should be offering their talents to help everyone else get through this as intact as possible,” Peck said this morning from his Delaware Avenue offices. “For us, that means taking the investment we’ve made in media lists and press release distribution platforms and putting it to work for the amazing volunteer efforts that have sprung up.”

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